Overview & Team

User Research, & Brand Identity with John Lorenzini, Sean Fong, and Elise Alinsug

For three months, I performed user research and created a brand identity for a proposed redesign of UC Irvine's course enrollment system, during the ANTrepreneur Center's WebReg Hackathon in 2023.

User Research

Through a user survey, sampling around 600+ UC Irvine students, here are some key points.

  • 74% of students reported having issues with WebReg.

  • “Integrate Schedule of Classes” – requested in 570 responses

  • “Schedule Planner” – appears 490 times

  • “Search Bar” – requested 389 times.

Competitive Analysis

Asking students across California about their student enrollment systems.

  • UC Davis employs fuzzy search, allowing users to search by "CRN, subject, instructor last name, or keyword"

  • UCLA contains a study plan, allowing a week-view of a proposed schedule.

UC Irvine's Registrar system, WebReg, has remained mostly unchanged for the past decade.

What guided our vision for a new WebReg?

Observing modern UC Irvine sites like the Office of Financial Aid website, we also settled on a modular card-like design. These components act as the building blocks to our tagline, "Information at a Glance".

We also aimed to reduce information overload by providing one simple front-page for all registrar information: upcoming dates, enrollment window— instead of burying information in different pages or sections.

Brand Campaign

What did Zotology accomplish?

Zotology was awarded two important accolades: Third-place overall and second-place student vote. Below are also some statistics on our engineering end.

  • 200+ authenticated users.

  • 1,000+ API calls.

  • 20,000+ searches.

Zotology, and our competitors began a conversation with the UC Irvine administration on what a next-generation student enrollment system would look like. This was my first-hackathon dabbling in the design process and overall product design.